Someone sent me this link. If you don't read anything else, read Chapter 2. It has some great insights that really made me think. The transistor forecast method was very interesting. My company is in the business of selling electricity which customers don't really use/need (actually lethal if they tried). Also, the comments around rain dances being all about the dance and not the results was also very interesting. It all starts with the ultimate objectives, not the methods to meet the objectives.
http://www.forecastingprinciples.com/Long-Range%20Forecasting/contents.html
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